Cognex was founded in 1981 by Dr. Robert J. Shillman, a lecturer in human visual perception at the Massachusetts Institute of Technology. Dr. Bob (as he is known to many) left academia to start Cognex, and he invited two MIT graduate students – Marilyn Matz and Bill Silver – to embark on this business venture with him, offering free bicycles to convince them to leave MIT for a summer. What began as a summer job for Marilyn and Bill turned out to be the start of a career, as they stayed on to help co-found the company. These three individuals gave Cognex its start – and its name, which was derived from the phrase "Cognition Experts."